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Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

KoMarketing Associates

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? Photo credit: Wikipedia. What a treasure trove!

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Report: Most Loyal B2B Customers Value Reliability in Companies

KoMarketing Associates

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

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My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

People ask me all the time what they should be reading to keep up on B2B marketing. B2B Marketing.net. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. This website’s heart is in B2B. Ruthless B-to-B Marketing. Demand Gen Report.

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Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Once B2B buyers join a loyalty program, most (57 percent) claim that dedicated support is of the utmost importance.

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Top Trends in B2B Marketing

Biznology

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Stevens about the key B to B marketing trends you need to pay attention to right now. Ruth gave tips on what to do about recent changes in B2B buying behavior. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.

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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.

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