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5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

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Beware of dubious data providers: a 9-point checklist

Biznology

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' I’d say that any vendor who gets more than one or two wrong answers should be avoided.

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Three annoying things about B2B marketing

Biznology

So when marketers shy away from taking ownership of their company’s data strategy, and feeling personally connected to the need for data hygiene, I get mad. Where else are people’s titles and job roles changing constantly? I’ve ranted about this quite recently , so I should probably shut up. But I can’t help myself.

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services. She specializes in B2B prospecting, and operates a multi-language call center in Ireland that calls into the EU and the Middle East.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Data Hygiene (4). Strengthening thought leadership marketing: Five steps to excellence , July 27, 2010. Other Active Topics. PointClear (4). Advertorial (4). Media Plan (5).

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