6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.
Let's personalize your content