Oracle Buys ATG: Bad News for Marketing Automation?
Customer Experience Matrix
NOVEMBER 2, 2010
I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. The logic is this: buying ATG suggests that Oracle, like IBM (which put Unica in its WebSphere organization), is focusing on online marketing rather than marketing automation in general. They still need marketing automation tools to do their jobs.
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