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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Technographic Data Technographic data includes information about the technologies and software your target audience uses, such as CRM systems, marketing automation platforms, and communication tools. Focus Groups: Bringing together a small group of participants to discuss and share their opinions on specific topics or products.

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Communicating your Brand’s Story through Marketing Automation

Adobe Experience Cloud Blog

He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. Now that battle had nothing to do with public opinion, but as the two squared off you could certainly see the contrast between the two organizations.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

For example, predictive analytics combined with AI can forecast future purchasing behaviors based on past customer actions. This enables marketers to optimize their content to match the intent of the search, leading to improved search rankings. Marketers can also use AI tools such as chatbots to automate customer service inquiries.

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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

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Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth

Adobe Experience Cloud Blog

Of particular note, this purchase price is a 120% premium to Unica’s recent market cap, which is a very high number and indicative of the value that marketing automation companies are able to create. Marketing automation and enterprise marketing software have long been undervalued in the marketplace.

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Actionable Ways To Propel CRM User Adoption In Your Company

GreenRope

For marketing staff, you can create a training schedule on how to follow leads. Gather Opinions from Your Team Before Selecting a CRM. What functionality does the CRM and marketing automation platform need to provide? • Accurate sales forecasting. • Automated sales reports.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand.