KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Benchmark Email

DECEMBER 6, 2022

Naturally, it is always a welcome bonus if a tool helps you take care of repetitive tasks, freeing up much-needed time for other projects. That’s… The post Are You Underutilizing Your Email Marketing Automation Software? appeared first on Benchmark Email.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Software Email Marketing 111

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Email Marketing Automation 130

Act-On

DECEMBER 1, 2023

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. Call (US): 1(877) 530-1555 Call (UK): 44-1189 515680 Email: info@act-on.com Get Started: act-on.com/demo/ You’re not alone.

Marketing Automation Services 206

Marketing Automation Services Marketing Automation Automation Planning 206

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Work Management Marketing Management 111

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? SUBSCRIBE.

Marketing Automation Services 109

Marketing Automation Services Marketing Management Vendors Marketing Automation 109

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation?

Marketing Automation Services 69

Marketing Automation Services Automation Email Marketing Marketing Automation 69

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Click here to download! What are our goals?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Automation 118

ClickZ

JULY 30, 2020

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. First, you need to understand your audience to create highly targeted email drip campaigns. Then, you need to review your sales process to see how your company can benefit from marketing automation.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

ClickZ

OCTOBER 19, 2020

30-second summary: With all the tools and software available, it can be hard deciding on the right one for your business. Even though you are utilizing automation, your company does not have to be a robot. It does not do you any good to have software if you do not know how to use it. Humanize your company.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Marketing Automation Software 124

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Tips 104

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? This can help small business owners save a lot of time and resources.

Marketing Automation Services 57

Marketing Automation Services Work Management Marketing Management Small Business Marketing 57

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Services 115

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 115

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Email Marketing Automation 112

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Services 105

Marketing Automation Services Marketing AI Marketing Automation Automation 105

Act-On

JULY 17, 2018

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.

Marketing Automation Services 215

Marketing Automation Services Marketing Automation Email Marketing Automation 215

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. A final, sometimes overlooked element, is your webinar technology platform. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 120

Marketing Automation Services Intent Marketing Automation Email Marketing 120

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. But are marketers going about this the right way?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Advertising Agencies 111

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. Here are 6 different types of workflow that you can automate for your success. The Welcome Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Business email address Subscribe Processing.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Automation Enterprise Management 109

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Feel free to jump ahead: What is marketing automation?

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. With the right people, these tools can give well-crafted campaigns a scale otherwise impossible. Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. And that’s just email. What is marketing automation?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101