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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few. Feel free to chime in if I did.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

At HubSpot, the reps have coined the GPCTBA/C&I framework (which they vouch sounds more confusing than it actually is). Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Now that you’ve created the list, we can easily monitor our prospects’ activity using a tool like HubSpot Social Inbox.

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20 Expert Tips for Better Facebook Marketing

Hubspot

Don't Over-Automate. Often, automated content doesn’t make it into users’ News Feeds." - Ekaterina Walter, social media strategist, Intel. YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage. Monitoring beyond social media.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. For example, HubSpot's Twitter handle is @HubSpot. Social Inbox - Social Inbox is an app in the HubSpot software that plugs into your contacts database and allows users to optimize their social monitoring, publishing, and analysis.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

8 Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. So why keep trying to do it?…When

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