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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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Cleaning up the confusion in marketing ops job postings

Martech

As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. Marketing Technologist.

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Ontraport Empowers Entrepreneurs to Create Web Apps Without Code

Ontraport

December 2, 2021 — Ontraport , the leader in CRM and marketing automation software for SMBs, today announced its new Dynamic Content Management System (CMS), a feature that makes it possible for businesses to create their own web applications to better serve their customers — without coding. SANTA BARBARA, Calif.

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Ontraport Empowers Entrepreneurs to Create Web Apps Without Code

Ontraport

December 2, 2021 — Ontraport , the leader in CRM and marketing automation software for SMBs, today announced its new Dynamic Content Management System (CMS), a feature that makes it possible for businesses to create their own web applications to better serve their customers — without coding. SANTA BARBARA, Calif.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Marketing tools like an integrated CRM, along with automation, can track all the same data as the barista who writes your name on your cup from memory, and they can do it at scale. . Have you ever been a regular at a coffee shop where the barista knows your name, your order, and what time you come in? Take Critique Seriously .

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B2B CRM Implementation: A CMO’s 20-Point Strategic Guide

Learn from the Pros

Is your B2B company considering a new CRM system? Want to dive deeper into CRM optimization? Watch our on-demand webinar that unpacks common CRM software mistakes and shares actionable strategies for transforming your CRM into a powerful CXM tool. Are our CRM objectives directly tied to our business KPIs?

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Leveraging hybrid events to boost B2B marketing success

BDB

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event. What works?