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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. ZoomInfo MarketingOS Finally, ABM with data you can trust. What Is Email Automation?

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. Automation, Connection, and Trust Through the Buyer’s Journey. How can you be more empathetic in your marketing?

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What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

For a marketer, having a ‘do not reply' email is just as bad of an idea. While brands might want to use a do not reply email for things like receipts, confirmations, or reminders, these can have adverse effects on your email marketing. To have successful email marketing campaigns, your emails need to be delivered.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. In choosing your format, make sure you have the required resources to pull it off. Prepare your autoresponders.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Small businesses have a lot to focus on – without the budget and resources of a midsize or enterprise company. Email marketing is a tremendous relationship-building channel. But with so many possible options to choose from, what is the best email marketing tool for your small business? Drag & Drop Builder.