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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. ” I buy this theory.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. ” I buy this theory.

SERP 40
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Misplaced keyword focus. Content marketers could do worse than follow the BBC’s example in providing an immersive experience that is focused on the content, like their article on the secret lives of young IS fighters. Misplaced keyword focus. Keywords have long been the focus of many digital marketers.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

However, would it be just as successful if instead of a "blog" they just posted the content as an article? Thanks, Sara @ iGoMogul posted on Monday, June 29, 2009 at 5:52 PM by iGoMogul Great article. Any numbers to show success of one over the other? ANY way that you put content onto the internet is a good thing.

Blogger 40
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8 Ways to Use External Links to Improve Your SEO

Single Grain

This expert roundup links to my Unbounce coupon article using strategic anchor text: That link is a niche edit from my new friend Archana, and her blog BloggingTry. Your direct competitor for keyword X can be your best ally for keyword Y. I mean that your direct competition never has a 1:1 match with your site’s keywords.

PageRank 140
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Best of 2009: SEO Tips, Part 1

Webbiquity

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. The site looks a little spammy, but the article is a helpful, quick read.

SEO 100