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Why marketing attribution is both a challenge and a necessity

Martech

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater.

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3 Ways CEOs Can Do a Better Job of Supporting Employee Mental Health

Full Circle Insights

There was a fascinating article in The New York Times recently: “The 37-Year-Olds Are Afraid of the 23-Year-Olds Who Work for Them.” The post 3 Ways CEOs Can Do a Better Job of Supporting Employee Mental Health appeared first on Full Circle Insights. Be like Gen Z.

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How Account Based Marketing Can Generate ROI

Full Circle Insights

And if you don’t understand why that’s a big deal, according to a Harvard Business Review article written by Amy Gallo, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one … increasing customer retention rates by 5% increases profits by 25% to 95%.” . Don't you? . Subscribe Now.

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

This is a handy article that will walk you through that fairly simple, albeit tedious, process. Full Circle Insights. Full Circle Insights is a very solid app whose CTO literally wrote the book on Salesforce customization called Advanced Apex Programming.

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12 Days of B2B Marketing: Attribution (Day 9)

Heinz Marketing

Here are some articles that discuss different topics of Attribution including things to look out for when researching platforms to the different models and how company’s are using them. This is a great article for companies that are looking to purchase an attribution platform. B2B Marketing Attribution Models: Who’s Using What and Why?

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“How I Work”: Ryan Schwartz, VP of Marketing at MongoDB @schwartzrw #HowIWork

Heinz Marketing

How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker ). Slack, GitHub, Sublime, Authy, 1Password, Jira, Eloqua, Full Circle Insights, Bizible, Google Drive/Docs, Excel (unfortunately), and I’ve been piloting Station which I’ve enjoyed.

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Building a Data-Driven Culture [Webinar Review]

Full Circle Insights

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! The post Building a Data-Driven Culture [Webinar Review] appeared first on Full Circle Insights.