Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater.

Marketing Attribution 120

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 120

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. This is a handy article that will walk you through that fairly simple, albeit tedious, process. Full Circle Insights.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Full Circle Insights

NOVEMBER 17, 2023

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! The post Building a Data-Driven Culture [Webinar Review] appeared first on Full Circle Insights.

Multi-Touch Attribution 52

Multi-Touch Attribution Webinar Metrics Marketing Attribution Lead Ranking 52

Vidyard

OCTOBER 20, 2015

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Results : “Game of Social Thrones” was viewed nearly 1.5 Winner: Gainsight.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50