chiefmartech

APRIL 24, 2018

Four years ago, when I released the 2014 martech landscape , I wrote an article that asked: what if 1,000+ marketing technology were the new normal? We see this long tail in the products that marketers adopt in their marketing stacks too. Martech consolidation fails to materialize… again.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

chiefmartech

APRIL 5, 2017

This article is a guest post by Franck Ardourel of DNN Corp. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. DNN Evoq , a content management system (CMS) platform.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Outbrain

JUNE 18, 2018

A basic featured snippet optimization training might involve identifying top-performing articles that aren’t yet showing featured snippets—but have the potential to do so. Head straight into those articles that are already on page 1. It’s 41 words long and succinctly answers the question. 2 List featured snippets.

CTR 50

CTR Features Organization SERP 50

Datafusion Solutions

JUNE 27, 2020

An effective B2B list building strategy requires leveraging variegated communication channels. An effective B2B lead building process warrants conducting a brainstorming session with your sales team and determine the most common traits or characteristics of your ideal customers. B2B list building is not a one-size-fits-all undertaking.

Organic Leads 52

Organic Leads Sales Qualified Leads Lead Scoring Lead Ranking 52

Directive Agency

MAY 26, 2017

But there is a huge difference between a functional search marketing campaign and a cost-effective one. A cost-effective search marketing campaign requires a balance of many different factors. Ideally, by targeting a smaller section of the market, you can more effectively distinguish your brand and your unique value offer.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

DECEMBER 20, 2023

For a full explanation of what pSEO is (or if you just need a refresher), read our article: What Is Programmatic SEO? Internal Linking Structure A well-structured internal linking system connects relevant pages within the website: Relevant internal links aid in user navigation and help Google understand web page hierarchies and relationships.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Single Grain

MAY 5, 2020

And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. Dive Deeper : * 9 Effective SEO Techniques to Drive Organic Traffic in 2020. * Dive Deeper: The Complete Guide to Local SEO.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98