Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Convert

NOVEMBER 2, 2020

With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Also, you can easily integrate and sync your content marketing system and data from 80+ tools. It’s grown to become a market leader.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

DivvyHQ

SEPTEMBER 20, 2017

No matter how fast we move, marketers can’t seem to keep up or catch a breath. New platforms, social media channels, technologies and trends arise each year. With these changes, new marketing software options likewise continue to pop up, each promising to solve our marketing woes in a single click. The right content.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Management Software 40

Customer Experience Matrix

JANUARY 17, 2009

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. The marketer assembles information about the target audience.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. It also integrates with various analytics tools. The tool is optimized for high throughput, supporting many experiment types, goals, and multi-variate testing. G2 rating: 4.5/5 G2 rating: 4.6/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. You can then use this data to influence your marketing strategy. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. You can then use this data to influence your marketing strategy. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you? Some are more specific for SaaS, marketing professionals, and Shopify. But first….

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Some are more specific for SaaS, marketing professionals, and Shopify.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Good Read: The Complete Guide to Multivariate Testing in 2022. Tim Mehta , Director of Growth Marketing at Lucid Software. See what just happened? Ben’s Framework.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105