Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Tracking, measuring, and managing the data. Deciding what to track. Click to enlarge.

Lead Scoring 106

Lead Scoring Lead Ranking Enterprise Management Template 106

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: These are super important, but hard to track without a tool. 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. Ultimately, the data reveals video on a page correlates with more time spent on that page. In-depth analytics from Wistia lead to great results. Wistia's analytics provide much more detail than other platforms.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

FEBRUARY 18, 2013

However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. When it comes to tracking the ROI of Twitter, there are two main things you should be measuring. The metrics we'll discuss later in this post will be contingent upon having the right analytics tools in place.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Valasys

MAY 5, 2020

Measuring the top SEO KPIs for your business leveraging tools such as Google Analytics and Moz helps you in analyzing data about website usage and working continuously to improve your website as an ultimate weapon for optimizing sales conversions. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Martech Advisor

AUGUST 29, 2019

Shopify allows you to build an online store and offers features such as social commerce, Facebook ads, a POS system, etc. As Magento is hosted at your location, it provides complete authority over your data. Simultaneously, keep an eye on competitor activities to see what is working for them. Run an SEO audit ( Ubersuggest ).

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84