Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers
chiefmartech
APRIL 21, 2020
In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (MARKETER) — a tech-savvy marketer who uses martech. Marketing Maker (MAKER) — a marketing developer who builds sites and apps.
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