Marketing Insider Group

JUNE 14, 2012

Forrester (@ Forrester ) – top analysts firm covering business and marketing. The Altimeter Group (@ AltimeterGroup ) – Charlene Li (@ CharleneLi ), Jeremiah Owyang (@ Jowyang ), Rebecca Lieb (@ LiebLink ) and many other amazing analysts produce tons of some of the best analysis on the innovations driving business today.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Hubspot

AUGUST 27, 2012

Source: Forrester ) Tweet This Stat! of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! Social Media and Social Lead Nurturing. Source: Gartner ) Tweet This Stat!

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Online Marketing Institute

JUNE 22, 2009

Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods | February 13th, 2009 | no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage.

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The ROI Guy

AUGUST 5, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Pisello , Risk Adjusted ROI , ROI Analysis , ROI tools 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

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The ROI Guy

AUGUST 4, 2010

However, the buyers understand that the B2B vendor has an agenda - to sell products / services - and therefore remain wary of the analysis and advice. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

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The ROI Guy

SEPTEMBER 10, 2010

The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida.

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The ROI Guy

SEPTEMBER 28, 2010

To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

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The ROI Guy

AUGUST 5, 2010

An analysis of this investment over three years would yield the following negative (costs) and positive (benefit) cash flows: The cash flow from this investment is shown as the Net Benefit, which is the Total Benefits minus Total Costs: a cash flow of -$100,000 initially (year 0), with $175,000 in year 1, year 2 and year 3.

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The ROI Guy

AUGUST 5, 2010

In formula form, ROI is represented as: ROI = cumulative net benefits / total costs The ROI calculation uses the cumulative investment costs over the analysis period, and compares this with the total savings and other tangible benefits over the same period. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

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