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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? What are the gifts? How do you determine gift value?

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Marketing Automation: What it is and How to Use it to Drive B2B Sales

Lead Forensics

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. What is marketing automation?

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On the right path?

PathFactory

Specifically, two macro trends that we’ve believed are important for a long time are most definitely driving the evolution of B2B marketing & sales. Marketing & Sales has evolved well beyond their historic MQL obsession. Of course, sales and marketing need to be aligned and working together to help the buyers buy!

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Sales Pipeline Radio, Episode 307: Q & A with Eric Wittlake @wittlake

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Only B2B - Untitled Article

Only B2B

Are you running your organisation but not getting the quality leads and prospects that are easily convertible? Or looking for B2B lead generation companies for more business? Or looking for B2B lead generation companies for more business? Hopefully, you are doing great. If your answer is YES! You are at the right place.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Next-Level Nurture Building Manual for B2B Marketers

PathFactory

Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ll show you how to assemble an effective lead nurture program that actually works in 2021.