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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Cost-Effective Production: Lower production costs compared to video ads.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Connected TV statistics.

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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Amazon Shopping Gives Google a Run for its Money. Amazon’s rapidly growing popularity outdates the onset of the pandemic. In 2020, US e-commerce sales grew 44% , and Amazon accounted for a whopping 31.4% To break down the numbers, 67% of online shoppers begin on Amazon, while 35% begin on Google. CTV Surppases Cable.

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on. That in turn helps preserve retailers, themselves both big advertisers and big targets for internet-based companies, particularly Amazon, and so on down the line.[/block].

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Connected televisions provide consumers the opportunity to engage in a variety of entertainment options within the one device.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. There will be 5.5 million by 2019.

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