Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. How content marketing leads to meaningful ROI.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Madison Logic

MARCH 23, 2023

We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. ML Insights data reveals a 158% increase in vendors targeting Medium-Small companies (50-199 employees) from Q4 2021 to Q4 2022. Why ML Insights?

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Just look at Amazon as a great example of putting customers first in everything. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 208

CMO Gartner Budget Programs Spending 208

The Customer

SEPTEMBER 22, 2021

Today, Amazon claims that these recommendations drive 35 percent of their sales. Quick-Take: Today, the company launches a new platform called Freestyle that creates a customized store for every shopper. of marketing spend is directed toward them. And Then There’s Really Innovative Personalization. CUSTOMER DATA.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59