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Copywriting vs. Content Writing: What You Need to Know

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This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

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The BAB Copywriting Formula and How it Works

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Quality copywriting is by no means one-size-fits-all. Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. But there’s one formula that’s especially useful for content creators: The BAB copywriting framework. And who doesn’t love to feel seen?

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

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Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

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AIDA: Getting Users from Awareness to Action

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AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. We covered PAS , the 4 Us , the 4 Cs , and now we’ll delve into AIDA. This AIDA is not an opera, but it may get people singing the praises of your copywriting! AIDA in Action. Speaking of Which….

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7 Email Copywriting Formulas that Really Work

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The marketing and business worlds are full of acronyms – so let’s invent one right now. CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Your salvation lies in copywriting formulas. AIDA might just be the oldest copywriting formula.

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The Best Copywriting Formulas You Should Follow

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If you are new to copywriting, perhaps you are all eager and ready to become the Shakespeare of marketing prose. We’ve outlined for you the “Four Classic Copywriting Formulas,” used by efficient marketers all over the Internet, to help reduce time spent staring at blank pages. Problem, Agitate, Solve.

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The History of AI Writers

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Artificial intelligence continues to change many of the technologies around us, as well as some areas that, only a few years ago, were considered ‘people only’. Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? .