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How to Generate Leads in 30 Days Using Inbound Marketing

Hubspot

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. Recently, my young marketing company decided to start over – completely from scratch. Determine what your story is for each marketing activity.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Was there too much content to wade through? Was the content badly indexed? This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Personal Content Management +. Was the training inadequate? Did they just not know where to look?

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Was there too much content to wade through? Was the content badly indexed? This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Personal Content Management +. Was the training inadequate? Did they just not know where to look?

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. What does it take to uncover what’s really going on in adtech?

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How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

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New York Times: all’s fair in love and marketing

Biznology

It can actually deliver on the promises of both hypertext and the world wide web , which is the ability for content to be more than self-referential. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at. Every content-marketer knows when traffic is best.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.