Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 122

Enterprise Management Digital Asset Management Optimization CMS Development 122

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 106

Enterprise Management Digital Asset Management CMS Development Optimization 106

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. Some tools use AI to predict how attention will be distributed on a page. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Buzz Marketing for Technology

JUNE 27, 2008

At the time of writing this introduction (August 2006), no particular product or service exists that can definitively be categorised as a PLE, although some prototypical work is in progress. PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords).

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Martech

MAY 27, 2022

The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.”

Digital Asset Management 107

Digital Asset Management Enterprise Management Marketing Management Content 107

chiefmartech

APRIL 7, 2022

What will it mean for marketing and martech? Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. For marketing and martech, this foretells a large, fragmented landscape. A no-code multiverse marketing platform?

Digital Asset Management 131

Digital Asset Management Work Management Marketing Management Digital Experience Platform 131