Remove Aggregators Remove Clickthrough Remove Open Rate Remove Urgency Marketing
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How to Write Effective Email Subject Lines

FMG Suite

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. There’s plenty for email marketers to learn from travel newsletters that they can apply to their own industries. Create urgency. Playing the email game. So, what are the lessons? Generate incremental revenue.

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5 Ways to Increase Email Opens & Engagement

Vision6

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action?