Brand experience: Why it matters and how to build one that works
Sprout Social
JUNE 7, 2023
Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. These are aggregated so you get a holistic sentiment score for your brand and individual topics.
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