Five Takeaways from Advertising Week 2023
Digilant
NOVEMBER 8, 2023
“Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Premium content is now in the eye of the beholder: the consumer. Enter: Free Ad-Supported TV, otherwise known as FAST. With 72% of U.S.
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