Engagio

MARCH 20, 2019

Multi-channel interactions : customers interact with businesses on multiple channels, online and offline. Engagio Activities” Sometimes called “touches” or “events” or interactions, these are all the different customer actions that we know about and typically track. Multi-Channel. First Touch Model. Account Based.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

QuanticMind

OCTOBER 26, 2017

First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors). Choosing which attribution model will work best for you will often come down to testing.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

LeadsRX

JUNE 9, 2021

LeadsRx, an impartial multi-touch attribution software solution provider, serves up first-party cookies through its proprietary Universal Conversion Tracking Pixel. Marketo – Solution: Marketo Engage. For identity-specific solutions, Marketo relies on the LiveRamp ID solution (see above).

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

LeadsRx, an impartial multi-touch attribution software solution provider, serves up first-party cookies through its proprietary Universal Conversion Tracking Pixel. Marketo – Solution: Marketo Engage. For identity-specific solutions, Marketo relies on the LiveRamp ID solution (see above).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Full Circle Insights

JUNE 16, 2020

It has an architecture that stores raw digital campaign data, converting it to aggregate information that it sends to the CRM. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. When is First Touch Most Important?

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JANUARY 13, 2021

Digital Source Tracker’s integrated architecture automatically collects digital campaign data and sends daily aggregate information into the CRM. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

APRIL 15, 2021

We’ve had customers tell us that if they had to strip their martech stack down to bare essentials, they’d keep the CRM, where they create and collect leads, plus their primary marketing automation system (Marketo, for example) and their Full Circle Insights solution to measure everything. When is First Touch Most Important?

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Zoominfo

OCTOBER 20, 2021

Aim for a multi-threaded relationship – and look for planned projects. Use Social Touches and an Email Cadence. The most successful staffing and recruiting companies use social touches and an email cadence or sequence. Tools like this make it easy to record a quick video to lend a personal touch to your message.

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100