Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Mereo

DECEMBER 9, 2020

It is so prevalent it has become cliché: Companies typically embrace “The customer is always right” and “It costs more to acquire a new customer than to keep an existing customer” sentiments well. Yet, what if a customer does not or will not represent your overall buyer portfolio?

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Seismic

MAY 11, 2021

It’s a perfect storm in terms of availability of data and the comfort level in sharing this data set, as well as the evolution of processing technologies, the drop in processing power costs, and the rise in processing power capabilities. Krish Mantripragada, CPO | Seismic. This is what’s creating such a generational shift.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59