From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas. We see many marketers leverage the size of their subscriber list to indicate satisfaction, with offers like: “Join more than 70,000 professionals…”.
You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
APRIL 19, 2012
In previous posts I have talked about the importance of producing content that grabs the attention of your customers and prospects and engages them or inspires action. How do you speak in the language of the customer, connect with their concerns and choose topics that are of greatest interest?
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 10) Buyer Persona. Learn more about developing buyer personas here.).