The Paid Marketing Metrics You Must Measure
Adobe Experience Cloud Blog
JULY 3, 2017
CPC: The average cost-per-click across a campaign. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. Optimize AdWords quality score.
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