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The Ultimate Guide to PPC

Hubspot

CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. It’s most commonly used for paid social and display ads. Google Ads (formerly known as AdWords). Probably more than you can count … hence why Google Ads is the king of paid advertising.

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LinkedIn Advertising 101 for B2B Digital Marketing

The ABM Agency

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. When you filter by company, you can target a specific company name, size, or industry.

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LinkedIn statistics marketers should know in 2023

Sprout Social

At this time, there are over 61 million companies listed on LinkedIn. A staggering 93% of B2B marketers used LinkedIn for organic social marketing in the 12 months preceding October 2021. Highly effective channel for lead generation LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers.

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. An older model for identifying qualified leads, first developed by IBM.

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24 Best SaaS marketing agencies for 2023

accelerate agency

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.