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Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.

ROMI 100
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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Create Podcasts & Premium Pieces of Content : According to a report by Business Insider, Gen Zers don’t prefer free content being broadcasted; instead value premium content, podcasts, on-demand videos, paid content & subscription.

Insiders

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here).

Web 2.0 100
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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People value the experiences of people; they trust & know well over any form of digital advertisement. The influencers can promote specific products or services by guest-blogging about them, broadcasting podcasts or participating in relevant ones to promote their products or services, publishing e-books & in diverse other ways.

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. At the other end of the spectrum, we're selling advertising and listings via a telesales team based in the Philippines. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. in advertising value. 30% increase in gross return on ad spend for Facebook advertising. Mobile advertising is anticipated to account for 30.5% On podcasts: 63. hours each week listening to podcasts.

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100