Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.

ROMI 130

CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: As if being AOR is a good thing! Who is Romi?

ROMI 130

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99 B2B Marketing Statistics to Back Your Bets


80% of business decision makers prefer to get company information in a series of articles versus an advertisement. in advertising value. 30% increase in gross return on ad spend for Facebook advertising. Mobile advertising is anticipated to account for 30.5%

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

How B2B Marketers can Attract Gen Z to Improve Their Brand Value


Create Podcasts & Premium Pieces of Content : According to a report by Business Insider, Gen Zers don’t prefer free content being broadcasted; instead value premium content, podcasts, on-demand videos, paid content & subscription. Prologue.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


Targeting is a part of a comprehensive marketing strategy & impacts advertising, customer experience, branding & business operations. Prelude: B2B marketing is an ever-evolving field.


How to Design, Manage & Optimize Multichannel B2B Content Strategies


The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. Prelude.

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ


So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. At the other end of the spectrum, we're selling advertising and listings via a telesales team based in the Philippines. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'.