article thumbnail

The State of SaaS Landing Pages in 2020

Unbounce

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. These are your webinar registration pages, your ebook download pages, and… well, that’s pretty much it, actually.

article thumbnail

5 Brands Share Their Content Marketing Process

Content Marketing Institute

We have internal and external copywriters based on the topic. Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content. Use code BLOG100 to save $100 off registration. . Finalizing.

Process 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Easy Email Marketing Tips to Grow Your Subscribers List

Single Grain

The reason for this is that advertising costs in these countries are typically much lower than in countries like the U.S. As a result, for the same advertising budget, you can reach a larger audience and get more engagements (likes, shares, comments) in these low-cost countries than you would in more expensive markets.

article thumbnail

3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io You’ve probably read that a successful ABM marketing necessarily requires a head of sales, an account executive, a bunch of SDRs and copywriters, head of marketing, VP of marketing and a lot of other people. Essentially, you’re inviting the buyers from your target accounts to co-create content.

article thumbnail

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Phil Dunn helps companies sell more and communicate more effectively with clear, compelling marketing and advertising writing.

Paper 100
article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Advertising, even with today’s sophisticated digital ads , can create overexposure. Advertising, on the other hand, is rented space – you have to constantly purchase a media channel in order to market. Here is Rebecca Lieb : “It isn’t advertising. This is in contrast to traditional marketing. It’s not rented space.

article thumbnail

90 CRO Tips from 42 Shopify Experts

Convert

Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Kirsten Lamb, Conversion Copywriter at Electric Ink Creative. Offer guest-only checkout Provide a guest checkout OR require an account Make account registration mandatory. Kirsten Lamb, Conversion Copywriter at Electric Ink Creative.