Biznology
DECEMBER 5, 2014
Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. We need volume of at least 1,500 leads a month to serve a client efficiently,” says Jeff Feuer, CEO. Banner advertising targeted by account. It’s almost like mass customized selling, with maximum coverage and minimal waste.
Biznology
NOVEMBER 27, 2013
My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting'
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MAY 19, 2015
What’s the difference between B to B and B to C Content Marketing? They do this because it is more effective than direct advertising. Factoring time as a resource, is Content Marketing truly as efficient as advertised? There is no difference really. We’re all people. Buildings don’t buy stuff.
ViewPoint
OCTOBER 6, 2015
That’s what it takes to be an efficient marketer today. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. This is the only way to drive sales and marketing alignment today.
MLT Creative
JANUARY 10, 2012
His vision for making customer service the most dynamic brand attribute of his company provides valuable lessons for both B-to-C and B-to-B marketers. But we also see more opportunity than ever before to do it smarter, more efficiently and more effectively. Think about it.
MLT Creative
SEPTEMBER 22, 2011
As HubSpot revolutionizes marketing (again) by making inbound marketing smarter, faster and more efficient, I keep thinking about the funnel. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. How far away are we from talking in terms of cylinders?
Biznology
MAY 28, 2015
As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing.
Expert insights. Personalized for you.
80 
Let's personalize your content