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How to Use ROI to Defend Your Content Marketing Efforts

ClearVoice

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? Search engine optimization ROI.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. UM Finds Web 2.0 Breeding Consumers 2.0,

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33% of B2B Marketers Don't Measure Marketing ROI [Data]

Hubspot

To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S.

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The Modern Homeowner and How to Reach Them Across Channels

Porch Group Media

In fact, according to the research, 90% of Americans agree their outdoor living space is more valuable than ever before and 78% made or are making outside upgrades. Safety and Smart Home Technology. The smart homes market is expected to reach USD 313.95 response rate. billion by 2027. A Multi-Functional Flex Space.

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How Display Advertising Benefits B2B Businesses

Valasys

Following are the 5 imperatives of designing effective display advertising campaigns: 1. Establish the Best Sources for Traffic i.e. the aptest Ad Networks: To get quality traffic on the landing pages & to optimize the website conversion rates, B2B enterprises need high-quality sources of traffic.

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3 B2B Content Marketing Tactics to Please Audiences and Stakeholders

Content Standard

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014.

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