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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

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How We Do Web Content Took On Explosive Growth without Sacrificing Budgets or Quality

nDash

WDWC provides proven online marketing services and meaningful content for a growing number of law firms, small business owners, and Fortune 500 companies. Writing samples and a production checklist was also provided to the writers to support their first pieces. About WDWC. For more information, visit wedowebcontent.com.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Use Facebook for sampling. Be creative with promotions.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. 2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “You can re-purpose some of your best content for Medium.com. ” — PR Daily.

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The Ultimate Guide to Marketing Campaigns

Hubspot

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. In that case, you might think you chose the wrong marketing medium or that your creative wasn’t witty enough.

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The Ultimate Guide to Marketing Jobs

Hubspot

That’s why marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and non-profits. The difference between these roles can be minute or major — it all depends on what medium they’re working with, what they’re promoting, and who they’re promoting to. Digital Marketing. Email Marketer.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” Marketing automation Marketing automation is the use of tools and data to ensure that businesses are marketing to the right clients – those that have shown interest in the product or service – and are reaching the right leads as well.