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Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”