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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Meanwhile, buyers who are not familiar with products or services can benefit from market expansion as a company increases its reach. Think about these details: Key metrics: Demographic, firmographic, and technographic attributes from revenue-generating customers; and cost to acquire a new customer.

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5 Values of the Most Successful Content Syndication Vendors

PureB2B

You should be able to have faith that the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “purchase-ready.” ” Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62
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What to Look for in a Content Syndication Vendor

PureB2B

You should have faith the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “buyer ready.”. Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62
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How to Use Intent Data in B2B Campaigns

Strategic-IC

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

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Technographic Data: Why and How Should You Use It for Revenue Expansion

SalesIntel

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. As much as demographics determine people’s behaviors, technographics determine the technologies and software used by your prospects. How does SalesIntel provide you with technographic data? What is Technographic Data?

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How to use buyer intent data for better sales and marketing alignment

ClickZ

Ignoring buyer intent data is exactly like watching a shopper peruse a store without offering any assistance. . However, marketers who harness the power of buyer intent data, then share those insights with sales teams, facilitate conversations that convert browsers into long-term customers. . What is buyer intent data?

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We pride ourselves for having great demographic, firmographic, and technographic data. Thanks for the color. That’s really interesting.