ebooks 
Televerde
MAY 13, 2024
A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.
Golden Spiral
MARCH 5, 2019
But, less than three-fourths of B2B marketing companies actually use video and only 30% say it is key to their growth and success — last on a list with blogs, email, social media, eBooks, events, and webinars. The prime location for your company video is on your “About Us” page, and it could also be added to your “Careers” page.
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Directive Agency
JUNE 13, 2018
One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. Display Ads. One of the things that we see not working for B2B advertising is display ads. Retain more by reading? We got you.
Launch Marketing
DECEMBER 27, 2023
It can also guide leads through the sales funnel, providing them with the information they need at each stage of their decision-making process. Content for manufacturers is most commonly found in the form of a whitepaper, use case, case study, article, blog post, video, eBook, webinar or infographic.
Webbiquity
NOVEMBER 5, 2019
Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.
Hubspot
JANUARY 3, 2012
That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples. Within ebooks, webinars, and other offers is also a great time to introduce a middle-of-the-funnel offer to help move them through the sales cycle.
Belkins
SEPTEMBER 20, 2019
Whether it’s media advertising, TV commercial breaks, or social media ads popping up in their feed, these messages are unwanted, uninvited, and therefore received negatively. By 2016, around 226 million Americans added their phone number to the Do Not Call Registry in order to stop receiving telemarketing calls.
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