Moz

FEBRUARY 9, 2021

After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom! Funnel stage. Tons of keyword suggestions.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MARCH 25, 2020

If you have at least one brick-and-mortar business location (this applies to both local businesses and chains), local marketing is a marketing strategy you should consider adding to your arsenal. This location data is how you can pinpoint where you can funnel your local marketing energy. Secondly, add location pages to your website.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). These terms tend to have higher conversion rates than more general keywords that are higher in the marketing funnel.

eCommerce 52

eCommerce Traffic Organization SEO 52

SpotMe Blog

DECEMBER 20, 2021

for better SERP ranking. Target the Most Interested People With Ad Retargeting. Retargeting people who browsed your event, began to register for it, or made an event-related purchase with ads can produce exceptional results. Branded Merchandise. Use Geofencing to Target Ads. Marketing Ideas for Events.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

SnapApp

AUGUST 31, 2017

In my experience, marketing that is educational, value-based and thoughtful have almost always done better than more product-centric campaigns to grow audiences at the top of funnel. When a millennial is near the end of the funnel, they don’t want to hear the story again, they are ready to buy. Slaine Jenkins. It's just noise.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

SERP 69

SERP SEO Generation Long Tail Marketing 69

Single Grain

NOVEMBER 28, 2023

By using this AI writing tool (or others, such as Byword or SurferAI), marketers can quickly generate relevant content – for ad campaigns, email campaigns, blog post writing – without having to manually search for content ideas or create new content from scratch.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126