Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) It’s important to consider virtual selling best practices when communicating with clients in the financial industry. Communication with Your Remote Sales Team 4.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 Video for Sales 1.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

JANUARY 24, 2022

Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 Full Funnel 1.5

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Martech

JANUARY 25, 2022

CRM platforms track user activity across many online channels and seek to guide them through your sales funnel. The main purpose of operational CRM systems is to help sales, marketing, and service teams better streamline customer interactions. Salesforce and HubSpot are some of the most popular operational CRM tools.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Here is what the funnel looks like: 1. Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Hubspot

NOVEMBER 14, 2018

But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. Bear in mind, this technique is not suited for top-of-the-funnel webinars that are unrelated to your product. A jam-packed webinar is a beautiful thing.

Webinar Metrics 77

Webinar Metrics Sales Management Top of Funnel Lead Scoring 77

PureB2B

NOVEMBER 29, 2016

Add to that the fact that leads rarely fall into the traditional sales funnel —that is, one that neatly follows a linear, step by step stage before going into the final stage of sales conversion. Salesfusion is a multifunctional marketing platform that boasts faster sales cycles, improving the ability to reach sales quotas.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Add to that the fact that leads rarely fall into the traditional sales funnel —that is, one that neatly follows a linear, step by step stage before going into the final stage of sales conversion. Salesfusion is a multifunctional marketing platform that boasts faster sales cycles, improving the ability to reach sales quotas.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Rollworks

JUNE 3, 2018

Account-based marketing is a new type of funnel. It requires the customer to find you, engage with your content, and opt into your funnel. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Only 0.75%? That’s less than 1%!

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Vidyard

FEBRUARY 18, 2021

Paid is Shortening Deal Cycles. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x increase in the number sales opportunities they generate. Sales reps are using video from prospecting to proposals.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Directive Agency

MAY 26, 2017

The average ad spend and time spend (cost). If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. The B2B space is known for its elongated sales-cycle. As I said earlier, the B2B space requires adjusting your campaigns for longer sales cycles.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends #Paid is Shortening Deal Cycles Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x increase in the number sales opportunities they generate.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hubspot

AUGUST 8, 2019

Gauge the health of your sales pipeline with these metrics. They help you understand what’s working and what’s not regarding your holistic sales process. Average length of sales cycle. Win rate (by team and by individual). Conversion rate by sales funnel stage (by team and by individual).

Cost per Acquisition 96

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 96

Heinz Marketing

DECEMBER 2, 2019

Intercom user Elegant Themes added Intercom to their site and now converts 25% of leads through live chat. If you’re joining us live on the Funnel Media Radio Network. Matt: I mentioned before we’re talking here today on Sales Pipeline Radio with Bethany Fagan. Then see everything else Intercom can do.

Top of Funnel 49

Top of Funnel Marketing Proposals Template Work Management 49

Vidyard

FEBRUARY 2, 1999

The Benefits of Video for Sales 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 4 Types of Sales Videos 3.1 Video for sales. And not just for product demos, but videos at every stage of the sales cycle from outreach through to closed-won and handed off. Accelerate deal cycles.

Top of Funnel 62

Top of Funnel Video Marketing Enterprise Management Sales Cycle 62