Hinge Marketing

NOVEMBER 12, 2015

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. Is it any wonder, then, that many CPA firms struggle to grow? In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

MKT1

OCTOBER 27, 2022

Marketing focuses on full-funnel, not just top of funnel The first order of business for building a fully-functioning marketing org is to recognize marketing as a full-funnel job. Marketing stepping in as an editor and tactically sending out these communications means consistent messaging and faster learnings.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Heinz Marketing

MAY 1, 2024

Are you looking to optimize marketing spend, understand customer journeys, or improve campaign effectiveness? Decide what key metrics (KPIs) are most important for your business, such as engagement rate through different channels, conversion rate, customer acquisition cost (CAC), or lifetime value (LTV).

Marketing Attribution 104

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 104

Hinge Marketing

FEBRUARY 3, 2020

Download The Marketing Planning Guide for Professional Services (Third Edition). How Much Should You Spend on Your Marketing Budget? There are two basic ways to determine your overall marketing budget: bottom-up and top-down. Benchmarking Your Marketing Budget. Comparison Group.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Single Grain

JANUARY 31, 2020

When you’re spending money to make money, naturally you want to see a healthy ROI. A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. How Much Does SpyFu Cost? The Basic Monthly Plan costs $39. Quality scores.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Allocadia

DECEMBER 20, 2017

Armed with a new confidence in their ability to evaluate marketing ROI, the team at Learning House reduced their cost per acquisition by 25%. Companies who consistently integrate technology across their entire marketing organization are 5X as likely to be high performing (25%+ revenue growth).

Enterprise Management 40

Enterprise Management Cost per Acquisition Advertising Benchmark Advertising Agencies 40

Hinge Marketing

JUNE 19, 2019

It is seldom a quick process to upgrade your software, find a new accounting partner, design a new office space, or market your business. You’re not picking a consulting engineer off the shelf on your way out of the CPA store. Yet many B2B and professional services marketers today treat their digital brand as a dusty display ad.

Work Management 93

Work Management Marketing Management Marketing Budget Top of Funnel 93