Martech

MAY 24, 2024

They don’t even have alt text on the image to tell you what the email is all about. I understand the desire to create email works of art that will represent the brand better. But emails are not magazine ads. Static images rob emails of their engagement potential. That included adding an extra step with DMARC.

RFP 114

RFP Deliverability Blast Campaigns Budget Programs 114

Binary Demand

APRIL 19, 2024

Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. How do you calculate CTR?

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. For the record, soft bounces and emails opened in preview mode should not impact opens). What about if you’re just getting started? Create dynamic segments.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99