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What Is Earned Media?

ClearVoice

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. You have not paid to be mentioned.

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Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

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Brexit 2020: What Are Marketers Doing to Prepare?

Martech Advisor

In currencies, as in other markets, traders like certainty.The market sees a Tory majority as the best outcome in the short term,” said Lee Hardman, a currency economist at MUFG, a Japanese bank. Thus, marketers are keeping a close watch on the developments and running on tighter budgets, to be better prepared.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. But before that, let’s understand what NFTs are and the different NFT marketing strategies you need to promote your NFT tokens and marketplace. . Book My Free NFT Marketing Consultation.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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Steal Your Competition’s Leads: 5 Flavors of Intent Data and How To Use Them

SalesIntel

Intent data refers to the digital signals that indicate a prospect’s interest in a product or service. One of the key benefits of using intent data in the B2B industry is that it allows marketers and sales teams to understand their prospects’ behavior and interests in real-time.

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50 Lead Generation Strategies You Ought To Know

Valasys

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.