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A History of Sales Enablement — and Predictions for Its Future

Mereo

Sales enablement expert Tamara Schenk nails the definition of sales enablement: A strategic, collaborative discipline designed to increase predictable sales results by providing consistent, scalable enablement services that allow customer-facing professionals and their managers to add value in every customer interactions. ADDING VALUE.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). When You Can’t Get Your Target on the Phone You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem).

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Target Authors and Speakers.

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Marketing on a Budget

GreenRope

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Read all about marketing with Reddit.

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Marketing on a Budget

GreenRope

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Read all about marketing with Reddit.

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Marketing on a Budget

GreenRope

Marketing on a Budget. So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Well, luckily, you do not have to have a huge budget to effectively market your business. Plenty of businesses survive and thrive with little to no marketing budget. Read all about marketing with Reddit.