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How to Align Marketing and Finance for Peak Performance

Allocadia

Today’s strategic CFO wants to be seen as more than the office of “no” when engaging the CMO. The CEO, CFO, and CMO should start by setting the overall level of Marketing spend based on historic spend or industry benchmarks. The days of adding a line item called “Marketing” to a corporate budget are long gone.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. We’re upset. Matt: Right.

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How to Define & Measure Social KPIs – Part -1

Valasys

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. The main question for the marketers is how to allocate the budget for ad campaigns on each of the social media channels & whether being on all of them at the same time serves the purpose.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months. Brands are shifting where they focus their paid ad dollars, exploring new social media platforms over traditional display and retargeting solutions.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. MarketingEvolution) Marketers allocate 15.9%

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months. Brands are shifting where they focus their paid ad dollars, exploring new social media platforms over traditional display and retargeting solutions.

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Holidays Around the Corner? Boost Your Remote Team’s Morale With 27+ Expert Suggestions (Tried & Tested)

Convert

Quick tip courtesy of Mikaila Read , Remote Experience Manager at Mezmo (from the Running Remote community): “ Elfster is a great way to set up Secret Santa (or Secret Snowflake , as I prefer to call it) — gift exchange that is low effort and fun for remote teams.”. Holiday gift exchanges also work well.