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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?

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Transform your B2B brand: 7 strategic insights

Martech

Don’t default to talking about the products or services your company provides or how it delivers them. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Start with soul searching What is your why?

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Making Moves in 2024: Winning Tactics to Dominate the Supply Chain Market

SalesIntel

Rather than waiting for prospects to raise their hands to speak with a broker, you can identify, prioritize, and engage these high-value target companies early in their research process — long before your competitors.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. Value is the Currency.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. This tool helps you unify brand messaging across multiple touchpoints through content personalization. Managed service providers can also use Adobe to manage websites for their customers.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. This tool helps you unify brand messaging across multiple touchpoints through content personalization. Managed service providers can also use Adobe to manage websites for their customers.