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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. This is pretty normal.

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Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. The post Micro-influencer marketing is the new long tail appeared first on Biznology.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. Their very first brand or agency! Let’s refer to public relations before the corruption by Madison Avenue.

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Be a Big Fish in the Blogger Outreach Pond

Biznology

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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The ole one two three four five six seven punch

Biznology

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach.