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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

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Content SEO

Online Marketing Institute

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations. out of 5) Loading.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

Cutting back on trade shows, reducing ad spend, etc.) After all, social media is really not just a marketing activity. Social media is another enabling platform, that when integrated with other marketing activities, has the influence to drive sales. What’s the ROI of your telephone system?”

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How to Craft Powerful B2B Inbound Marketing Strategies

accelerate agency

To help you quickly find the particular bits you’re looking for, we’ve broken this post down into separate categories. By providing customers with good content—from landing pages and email newsletters to webinars and thought leadership pieces—you can build up a loyal and engaged customer base. What is B2B inbound marketing?

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), Social Media and Search.

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B2B Marketing ROI

Online Marketing Institute

By having more organizational flow to your website, you also increase SEO. Twitter, unfortunately is likely to follow if unchecked. When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, corporate account, etc.).

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Evergreen content works hand in hand with your SEO strategy, allowing you to stay fresh on search engines. Other opt-in offers like newsletters and webinars should also be utilized if possible. active social media accounts and spends more than 2 hours a day on them. Plus, it never goes out of style. The average person has 7.6