Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. For example, take Active Conversion. So, on balance, more options is good news.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

LeadSloth

MARCH 16, 2009

ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. They click on a link in an email that you sent them.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. MARKETING ACTIVATIONS: Games, Improvements & Updates. . Post cumulative results from specified events and activations to global leaderboards with real time results. 3: TOGGLE ACTIVATION STATUS.

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. In that case, what matters is the ability to create a short URL that activates the demand generation tracking features. This fits perfectly with the Genius.com proxy server.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2009

Pretty much every major system on the market does this, and in roughly the same way: they pass activity headers over to the sales automation system, where they can be viewed as part of the normal interface, and let salespeople drill into details that are stored in the demand generation system itself.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120